Tag Archives: NASCAR
RFOTY Activation Tents
Posted on 20. May, 2009.
We designed three large tents using the design elements from the 2009 Real Fan of the Year campaign to help provide retail activation for major NASCAR sponsors. These tents contained games and activities that promoted the sponsoring brands to the race fans.
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RFOTY Flag
Posted on 20. May, 2009.
This large souvenir flag was designed for the NASCAR team as a giveaway for fans. Dale Jr., Hellmann’s and the #5 car were the focus of this piece.
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RFOTY Coupon
Posted on 20. May, 2009.
Hellmann’s was looking for an eye-catching coupon to promote their product as well as the Hellmann’s race car. We produced this colorful piece to attract fans and consumers alike.
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NASCAR RFOTY Logo
Posted on 20. May, 2009.
We were tasked with designing a new identity for the 2009 Real Fan of the Year program, which included creating a logo that featured the NASCAR logo, three Unilever brand logos and a racing theme.
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RFOTY Wall Graphics
Posted on 09. May, 2009.
We came up with the idea to create and give away thousands of these wall art posters at NASCAR events to promote the drivers and their sponsors. We had thousands printed and they were distributed throughout the brand’s promotional channels.
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